What Do the Bid and Ask Prices Represent on a Stock Quote?

Apr 21, 2023 By Rick Novak

Trading stocks can seem intimidating, and understanding stock quotes can add to the confusion. Many traders are familiar with the term "bid and ask," but may have difficulty discerning their meaning when reviewing a stock quote.

In this article, we will discuss what the bid and ask prices represent on a stock quote so that you can gain greater insight into your investments. We'll also touch on why these prices differ from one another, in addition to how some investors take advantage of bid-ask spreads for profit.

Whether you're just beginning to delve into investing or already understand stocks inside and out, this post will surely offer something new! Let's dive in!

What Are Bid and Ask Prices, and How Do They Relate to Stock Quotes?

Bid and ask prices are indicators of market demand and supply. The bid price is the highest current price a trader is willing to pay for shares in the stock, while the asking price is the lowest current price at which another trader is willing to sell their shares.

When reviewing a stock quote, these two prices are typically displayed to the left of the stock symbol. The bid price is typically listed first, followed by the ask. For example, a stock quote may read "10.50/11.00," which indicates that traders are willing to pay $10.50 for each share, and sellers are asking for $11.00 per share.

Why Do Bid and Ask Prices Differ?

Bid and ask prices differ because of supply and demand within the market. When there is high demand for a stock, the asking price is typically higher than the bid price; the opposite may be true when demand is low. The difference between these two prices is known as the bid-ask spread.

The width of this spread may also change depending on factors such as liquidity and volatility within the market. A highly liquid stock with little volatility may have a narrow spread, while a thinly-traded stock with high volatility will likely have a wider spread.

Factors that Affect the Bid and Ask Prices of a Stock Quote

1. Market Supply and Demand: A stock's bid and ask prices are typically determined by the supply-and-demand ratio in the market. High demand for a particular stock will cause its price to increase, while low demand will cause it to drop.

This is why some stocks may have higher or lower bids and ask than others; they reflect the current market conditions for that particular stock.

2. Volume of Trading: A stock's activity can also influence its bid and ask prices. Stocks with higher volumes tend to have much tighter bid-ask spreads, meaning there is less space between the two prices.

Conversely, low-volume stocks may have wider bids and ask because there is less trading activity.

3. Market Makers: Market makers are integral in determining bid bids and asking stock prices. They are responsible for providing liquidity to the market by setting buy and sell orders, ultimately determining the spread between the two prices.

By understanding how these professionals work, investors can understand why certain stocks have larger or smaller bid-ask spreads.

4. Intraday Price Movements: Intraday price movements can affect a stock's bid and ask prices. If a particular stock has had an unusually high volume of trading, the spread between its bid and ask prices may widen as market makers adjust to the increased activity.

On the other hand, if a stock has seen low volume, its bid and ask prices may become tighter as market makers adjust to decreased activity in the stock. By understanding how intraday price movements affect bids and ask, investors can be better prepared to make investment decisions.

Understanding Market Orders and Limit Orders about Bid and Ask Prices

When placing a trade, investors must decide whether to use a market or limit order. Market orders are executed at the best available price and filled immediately, while limit orders specify a maximum (or minimum) price that the investor is willing to pay (or receive).

Bid prices represent the highest price an investor is willing to pay for a stock, and ask prices represent the lowest price an investor is willing to sell a stock. These concepts can help you decide whether to use a market or limit order when trading stocks.

For example, if you want to buy shares of XYZ stock, you can enter a limit order specifying the maximum bid price you are willing to pay. This allows you to manage your risk to only pay what you want for a stock.

On the other hand, if you want to sell shares of XYZ stock, entering a limit order specifying the minimum ask price will allow you to ensure that you don't sell the shares for less than you want.

Common Strategies for Making Use of Bid and Ask Prices when Trading Stocks

1. Scalping: This is a technique wherein traders use bids and asks to make small profits on large sums of trades. By jumping in and out of the market quickly, scalpers can benefit from small price movements.

2. Arbitrage Trading: Investors may take advantage of discrepancies between the bid and ask prices across different markets or stocks to capitalize on potential gains.

3. Momentum Trading: This strategy involves taking advantage of upward or downward price momentum to maximize profits on buy and sell orders.

4. Swing Trading: Swing trading is a method whereby traders use technical analysis to identify short-term trends to capitalize on potential gains from buying and selling the stock at strategic times.

5. Market Making: In this strategy, traders use bid-ask spreads by buying listed stocks and waiting for the price to increase before selling them for a profit.

Tips for Finding Accurate Information About Current Stock Quotes

1. Research the company in question to better understand its operations and outlook for future performance.

2. Pay close attention to current news related to the stock, as this can influence the bid and ask prices.

3. Use online resources like Yahoo! Finance or Google Finance for up-to-date stock quotes and information.

4. Review the bid and ask prices when evaluating potential investments, as these prices may indicate different things about a company's stock.

5. Consider factors influencing the prices, such as market sentiment and trading volume.


How does bid and ask affect stock price?

Indicated by the bid and ask prices, respectively, are the greatest price a buyer is willing to pay (the bid) and the lowest price a seller is prepared to accept (the ask) (the ask). The spread, which often reflects the difference between buyers and sellers, is created when they are combined.

The spread generally affects stock prices by creating a ceiling (the highest bid) and floor (the lowest ask) on the stock's trading range.

What determines the bid and ask price?

The bid and ask price is determined by the market forces of supply and demand. In general, if there are more buyers for a stock than sellers, the bid will be higher than the ask.

Conversely, if are more sellers than buyers, the ask will be higher than the bid.

Should I buy at the bid or ask for the price?

It depends on your investment strategy. Buying at the asking price may be the best option if you believe a stock is fairly priced or undervalued. On the other hand, if a stock is overvalued, buying at the bid price may be more beneficial.


Investing is essential to understand stock quotes and the differences between bid and ask prices. Armed with this knowledge, you can make informed decisions with your investments, understanding why certain stocks may be more attractive than others.

Also, you can gain insight into why some investors take advantage of bid-ask spreads for profit. Ultimately, fully comprehending the differences between bid and ask prices can help you become a better trader. With this newfound knowledge, you can make more informed investment decisions.

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